CHRIS LENTZ

Effective communication requires two parts.

One is a story. Stories hit emotions, and our emotions govern. This is true regardless of audience, industry, or channel.

The other is patience and willingness to understand. We may have a story to tell, but we find a resistant audience. In international situations, cultural differences play a significant role. Only when we stop to learn and acknowledge these differences can we effectively communicate.

I believe communication leads to appreciation and appreciation can change the world. This idea underlies my work as a speaker, writer, and consultant.

If you’re looking to bring this philosophy to your organization, please get in touch.